Cadbury

XXX

[Company name]  [Company address]

[Document title]

Contents

Introduction 1

Appropriate Management style 1

Appropriate Leadership Style 2

Appropriate Motivation 2

Monetary Motivation: 2

Psychological Motivation: 3

Conclusion 3

Recommendation 4

Introduction

Cadbury has been in the business of manufacturing and selling confectioneries since 1824. John Cadbury laid the foundations for it. The company was originally started as a small shop. It went into partnership only after 1842 and acquired the Royal Warrant as manufacturers of Cocoa and Chocolate to the Queen of England in 1854. From then on, Cadbury came to be seen as an iconic brand representing the English. In addition to this, many workers of Cadbury joined the army as soldiers to fight in the war. The company itself supported the English army both in World War I and World War II by providing warm clothes and chocolate to the soldiers. Thus, they gained the loyalty of their employees and in turn from their customers. However, in the year 2010, Cadbury was taken over by Kraft Foods, an American company. The acquisition has been opposed by both the people belonging to the UK and the employees of the enterprise. The management is desperately finding ways to calm the employees and regain their loyalty ("The History of Chocolate", 2016).

Management style

There are three types of management. The first category is autocratic; it is about administration decisions are centralized in one person, and that person controls the entire workforce. It can be characterized as rigid, demanding and with the unity of command. The next style of management is consultative/ democratic management. It follows a unique way of letting the employees make their decision. It is based on trust and responsibility. The third type is liberal. It is all about assuring that the employee is making the right decisions by giving them enough space and trust (Moskovich, 2009).

Kraft acquired Cadbury in 2010. The...