International Business Management

Sony Corporation, or Sony, is an international corporation that is one of today’s leading manufacturers. Headquarted in Tokyo, Japan, the business is made up of five different operating sections. This includes electronics, games, entertainment, financial services and other.

Sony’s sales revenue seems to keep increasing. In 2007, the company was at 8.3 trillion yen and in 2008 the company was at 8.9 trillion yen. In 2009 thus far, the company has already reached 7.7 trillion yen. Even though it is already December, the year for Sony does not end until March 31.

Sony’s organizational structure is simpler compared to other companies such as Google, Microsoft or General Electric. The Chairman and CEO is Howard Stringer. Below Stringer, there is a short list of three people. First, Ryoji Chubachi is the Vice Chairman of Sony Electronics. Next, Nicole Seligman is the Executive Vice President of the general counsel. The last member is Nobuyuki Oneda, the Executive Vice President and Chief Financial Officer.

The business group system was the organizational structure that helped make this company’s endless efforts possible. Originally, Ogha had made the plan to develop Sony into something more advanced. A company within a company was born when the nineteen groups were restructured into eight divisional companies, each with its own president. There jobs were to oversee what was happens and report back the profit, losses, balance sheet and cash flow management to be examined. The five primary goals help to keep everything organized. Even though there were eight individual companies, Sony was still one with a top management.

Sony Corp. (SNE: News ) said that it has reformed its organizational structure in order to bolster profitability and transform its operations. As a result, about 80% of Sony's targeted 330 billion yen of group-wide cost reductions for the current fiscal year ending March 31, 2010 compared to the previous fiscal year have been achieved in the first...