Beb Marketing

Business to Business Marketing

Table of Contents

Acknowledgement 1

Introduction 3

Integration of social media 4

E-marketplace and Supply chain management 7

Relationship marketing 10

Branding 14

Green Marketing 16

Conclusion 17

References 18

Appendix 21

Introduction

Marketing of products and services to institutions which in turn use these to manufacture their own products and sell them to the customers is known as business-to-business marketing. Marketing to other companies rather than the end consumer can be intricate since the company is often not interested in the product but the value derived from it.

The basic traits of business-to-business marketing embrace enhancing the value of the firm by speedy and convenient ordering and delivery methods, adequate and swift flow of information and appropriate mediums and levels of interaction with the customer.

In the recent past many trends have had an impact on the business-to-business marketing methods in the UK. The most eminent trends are social media, branding, relationship marketing, supply chain management and green marketing. These trends result in the restructuring of the traditional marketing strategies used by the marketers. The report further elaborates the opportunities and the drawbacks resulted from exercising strategies influenced by these trends.

Integration of social media

Social media as a marketing tool is the use of internet based technologies and web programs to interact with business colleagues, potential buyers and suppliers. Business-to-business marketing‘s use of social media involves the use of blogs, social networking sites, blogs, video sharing, etc to build and maintain relationships (Appendix 1).

Social media plays an imperative role in the company’s revenue cycle.

(ABBA, 2010)

Business application of social media can be categorized in four operations specified below:

The usage of social media to enhance marketing and public relations is far...