Ms-08

b) SOAP  MANUFACTURER   Marketer

Consumer sales promotion techniques

-Price deal: A temporary reduction in the price, such for  2  weeks.

•Loyalty rewards program: Consumers collect credits for purchases and redeem them for rewards.

•Cents-off deal: Offers a brand at a lower price. Price reduction may be a percentage marked on the package.

•Price-pack deal: The packaging offers a consumer a certain percentage more of the product for the same price (for example, 25 percent extra).

•Coupons: coupons have become a standard mechanism for sales promotions.

•Free-standing insert (FSI): A coupon booklet is inserted into the local newspaper for delivery.

•On-shelf couponing: Coupons are present at the shelf where the product is available.

•Checkout dispensers: On checkout the customer is given a coupon based on products purchased.

•On-line couponing: Coupons are available on line. Consumers print them out and take them to the store.

•Online interactive promotion game: Consumers play an interactive game associated with the promoted product. See an example of the Interactive Internet Ad for tomato ketchup.

Rebates: Consumers are offered money back if the receipt and barcode are mailed to the producer.

•Contests/sweepstakes/games: The consumer is automatically entered into the event by purchasing the product.

•Point-of-sale displays:

•   Aisle interrupter: A sign the juts into the aisle from the shelf.

•   Dangler: A sign that sways when a consumer walks by it.

•   Dump bin: A bin full of products dumped inside.

•   Glorifier: A small stage that elevates a product above other products.

•   Wobbler: A sign that jiggles.

•   Lipstick Board: A board on which messages are written in crayon.

•   Necker: A coupon placed on the 'neck' of a bottle.

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Trade sales promotion techniques

•   Trade allowances: short term incentive offered to induce a retailer to stock up on a...