Samsung Success

What have been the key success factors for Samsung?

Samsung had done excellent jobs in three main areas which are technology, design and branding.

Technology

Samsung invested R&D in digital technology. It employs scientists and researchers in labs worldwide. As a result, it makes the world’s biggest LCD display and plasma HDTV. In addition, Samsung has cell phone innovations, model that uses voice recognition technology to convert speech into text messages. Furthermore, it invented the model that automatically scans business cards and inserts the details in the user’s address book

Samsung is also a leader in producing memory chips. It created the world’s first one-megabit chip and the first chip that held 256 megabits. Thus, Samsung is now the world’s largest producer of DRAM and SRAM chips. The chips and LCD divisions sell to other Samsung businesses and outsiders for the same price, with no favoritism. This assures Apple, HP, and other clients that they are treated fairly and knowledge of their buying patterns offer valuable intelligence to Samsung. Samsung showed its advance in business market as Apple announced that the iPod Nano would use flash chips rather than a hard-disk drive and Samsung intends to invest more on new chip making facilities. Consequently, Samsung is the world’s largest producer of thin film LCD screens and computer monitors according to its huge investment in technology.

Samsung has great success on product development using same manufacturing techniques and parts to introduce more products which enables huge cost savings. It also encourages competition between its product divisions, leading to some novel innovations such as a contest between the digital-camera team and the camcorder unit to produce the Duocam, a product that combine both. Moreover, it modified cell phone product to build its brand, Samsung new image. Also, Samsung is successful in its launch the first clamshell handsets that worked with both the CDMA and GSM...