Six Mistakes Companies Are Making Today

SAP Thought Leadership Business intelligence

Six MiStakeS CoMpanieS are Making today

And How You CAn Avoid THem

Look for additional opportunities to use business intelligence to uncover value and drive improvements. Consider advanced planning tools that can help close the gap between strategy and execution. expand the use of sophisticated what-if analyses to model the operational and financial impact of multiple scenarios on revenue, costs, and cash flow.

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Executive Summary Is Your Company Making the Same Mistakes? mistake 1: Taking existing Customers for Granted mistake 2: Failing to Capitalize on market opportunities mistake 3: Allowing operational inefficiencies to Persist mistake 4: Letting Problems Go undiagnosed and uncorrected mistake 5: driving the wrong Behavior in the organization mistake 6: Failing to offer Transparency for Stakeholders Conclusion Business Intelligence Self-Assessment

oPPorTuniTieS For BuSineSS inTeLLiGenCe

exeCutive SuMMary

when the economy slows, many businesses react by retrenching and cutting costs in order to weather the downturn. while such cost reduction is important, companies often overlook equally critical strategic decisions – opportunities to use valuable business information to strengthen product and service offerings and emerge ahead of the competition.

“The reality is that you can derive added value from your existing information,” explains don Tapscott, an internationally renowned author and authority on the strategic value and impact of information technology. “once you can have sensible discussions about your data, you can leverage it to make better decisions and achieve sustainability and higher profits.”1 organizations need technology that can unlock the value of information. information can drive new insights to help transform and significantly improve the business, especially critical in an uncertain economy. According to Gartner, “The economic crisis will...