Swot Analysis Bus/210

I chose to do my SWOT analysis on the business plan for Jolly’s Java and Bakery (JJB). Overall this is a well thought out business plan with few weaknesses and threats to the livelihood of the business. The owners, Austin Patterson and David Fields both have extensive experience in the industry; Patterson in sales, marketing, and management; Fields in finance and administration. JJB offers a large selection of high quality coffee products and fresh baked goods at all times during operating hours.

The strengths of JJB can first be found in the financing. The owners have each used $55,000 of their personal savings, for a total of $110,000. On top of that money, they have borrowed $100,000 from the Small Business Administration as a loan. This total of $210,000 provides the bulk of the financing required. This business is equally owned and managed by a partnership, Austin Patterson and David Fields. Mr. Austin Patterson has extensive experience in sales, marketing, and management, and was vice president of marketing with both Jansonne & Jansonne and Burper Foods. Mr. David Fields brings experience in the area of finance and administration, including a stint as chief financial officer with both Flaxfield Roasters and the national coffee store chain, BuzzCups. (Bplans.com). Another thing that is beneficial to JJB is the area they are located in, the state of Washington. In Washington a cool climate is experienced eight months out of the year. Because of the temperature, the demand for hot coffee should not falter. To cover the demand of beverages during the warmer months, JJB offers iced coffee products.

The weaknesses in JJB’s business plan are minimal. The company does not anticipate any cash flow problems. (Bplans.com). In the business world, one must make room for unexpected problems that may arise, especially where funding is concerned. The only other weakness that I could find in this business plan was the breakdown of wages between employees. The company...