Interactive Simulation - Planning Strategically

Interactive Simulation - Planning Strategically

Management 330

January 25, 2010

Susan Plotts

The Interactive Simulation was quite interesting. I created a vision, mission and value statement that rated as “Flying High”. However, I struggled with leasing and development strategy for the airport. What surprised me was that I thought that I knew exactly what the airport needed to do in the developing the area. It teaches how to employ techniques to identify and prioritize key issues, develop strategies, and implement the strategic plan based on the vision, mission and value statements. This simulation is a good tool for students to use. I was fully engaged in this learning activity. I have always enjoyed Interactive Simulation training and believe that Interactive Simulation can enhance the learning process.

Important factors that influence strategic, tactical, operational and contingency planning are demographics, new government regulations, competitors creating a new product, environment, technological advances and economic conditions.  These influences could force the planning process to take alternate paths. Some of these factors are potential opportunities where effective planning could capitalize on this opportunity, as some factors can become potential threats. This is why a company should perform a situation analysis of their company’s current position as well as an industry analysis, a survey of competitors, and an economic analysis. A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis should not only result in identifying of a company’s core competencies, but also aides in identifying opportunities that the company is not currently able to take advantage of due to a lack of appropriate resources.

Management is responsible for explaining and deploying the business goals to the employees in their organizations. Senior executives are responsible for the development and execution of the...