Brand Equity

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SUMMER INTERNSHIP REPORT

12 May–26

ON ON “Developing Marketing Strategy by Knowing “Developing Marketing Strategy by Knowing Brand-Position of BCW/CCW Products for Birla Brand-Position of BCW/CCW Products for Birla Corporation Limited” Corporation Limited”

IN IN Birla Corporation Limited Birla Corporation Limited By:Chanderia, Chittorgarh Chanderia, Chittorgarh VINEET RAJORIA Rajasthan. (India)July 08-10 Rajasthan. (India) R.No. - AB029

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Contents:-

SR. NO. PARTICULARS 1 2 3 4 5 6 7 Acknowledgement Executive Summary About Cement Industry Cement Industry at a Glance April-2009 Capacity Wise Top 10 Players of Year-2007-08 Quality Control and Assurance Introduction of Birla Corporation Limited

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PAGE NO. 4 5 7 10 22 24 26 27 28 31 32 33 36 37 37 39 41 46 48 49 51 54 55 58 60 63 64 71 72 73 74 75

History and Company profile

 Company Logo  Corporate Social Responsibility

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Awards and Achievements

 Brief Information about Various Division 8 Unit Profile (BCW and CCW)  Values, Mission, Vision  Environment Safety  Awards  Information about Various Departments  Distribution Channel 9 10 11 12 13 14 15 16 17 18 19 20 21 22 Raw Material Require for Cement Manufacturing Process of Cement Products of BCW and CCW Sulphate Resistant Cement (SRC) Ordinary Portland Cement (OPC) Variety of Cement and their Application About Brand-Positioning Research-Methodology Data-Analysis Results Conclusion Suggestion Future Of Cement Industry SWOT Analysis

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ACKNOWLEDGEMENT

Words are indeed inadequate to convey my deep sense of gratitude to all those who have helped me in completing my summer project to the best of my ability. Being a part of this project has certainly been a unique and a very productive experience on my part.

I am really thankful to Mr. D.S. Sharma (G.M. MARKETING) for making all kinds of arrangements to carry...