The Advantages of Sponsorship

The advantages of sponsorship

Introduction

This case study examines how two businesses that have global appeal are co-operating to achieve their shared visions for their companies and brands. Private individuals Small businesses Large organisations. Vodafone To become a global mobile leader in terms of profit, customers and value, making mobile networks the “nervous system” of the networked economy spanning three major developed markets (Europe, US and Japan). Manchester United To remain the most pioneering, best supported and most successful football club in the world. Manchester United has been League Champions fifteen times and European Champions twice, in 1968 and 1999. The club has won the FA Cup a record ten times. It has six million fans in the UK and 50 million global fans. Its matches are regularly televised in 139 countries. Vodafone UK is part of Vodafone Group, the world’s largest telecommunications company. In the UK, Vodafone provides mobile telecommunications products and services to three major groups of customers: This is proving a very successful strategy, as is evident from Vodafone’s UK success. Vodafone opened the UK’s first cellular network on 1 January 1985. It has been the market leader since 1986; its UK networks carry over 100 million calls each week. Vodafone currently has the largest share of the UK cellular market. It is anticipated that by 2005 there will be over one billion mobile phone users throughout the world, using a wide range of phones including ‘third generation’ and Wireless Application Protocol (WAP) enabled phones. Nearly two-thirds of these mobile phones will be WAP enabled and with rapid increases in processing power, third generation mobile phone users will be able to: find out cinema programme schedules and seat availability book the tickets study the best route and where to park access the Internet hold video conferences while on the move. The mobile phone market is constantly moving forward; the pace of change and...