Esm Case Study Assignment Brief 2010-11-1

UNIVERSITY COLLEGE BIRMINGHAM

Programme Title

BA/ FDA HBM 1, BA/ FDA HTM & HFM 1

Module Title Module Code

Exploring Services Management 380

Assignment Title Level

Case Study Assignment 4

(1 of 2)

Weighting

60%

Lecturers

David Andrews

Jacob Walker

Ken Edwards

Hand Out Date

Week 1

Hand In Date

Week 7

Hand- in of the assignment: Resource Centre, Summer Row before 2.30pm on Monday 28th of March 2011.

Frontispiece Assignment Key

380-ANDR-1000

Module Learning Outcomes

1. Define the nature and scope of the service sectors

2. Explain the nature of the characteristics and features which make up a successful service product

3. Examine consumer relationship issues and their impact on service operations

4. Appreciate the linkages between service marketing and operations functions within service organisation

Transferable skills

Communication

Students will demonstrate an ability to communicate through producing a detailed written report based on a given case study. This work can be used as evidence in the development of the student Personal Development File.

Assignment Remit

This is an individual assignment that involves producing a 2,000 word- processed report. The report will be based on a given case study. Students will be given the assignment and case study in the seminar hour week 1.

Students are expected to refer to other sources of information and not just rely on the case study material given out in class. All work must be referenced appropriately.

Assigned Task

The report should address the following:

a) Provide an overview of the case study organisation. Amongst other things students will need to identify its size (turnover outlets employees etc) type of ownership, the types of product they sell, how food is delivered to the customer, the sector of the economy it trades in and its main competitors.

b) Identify the challenges that the organisation faces when...