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ASSIGNMENT

Course Code : MS-11

Course Title : Strategic Management

Assignment No. : 11/TMA/SEM-I/2011

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Coverage : All Blocks

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Note: Attempt all the questions and send them to the Coordinator of the Study Centre you are attached with.

1. Select a specific company of your choice. Read about this company and its current position. Based on your study, identify some of the important macro environmental opportunities and threats for this company.

Solution:

*****Out of complete SWOT analysis, here just Opportunities and threats have been asked about the organization you would be citing here. Have a look at the macro environmental opportunities and threats then edit your answer in your own words to complete the solution. You can take any organization, no matters how big or small it is (even the company you are working with can be taken as example).

Macro environmental opportunities & threats

An organization's macroenvironment consists of nonspecific aspects in the organization's surroundings that have the potential to affect the organization's strategies. When compared to a firm's task environment, the impact of macroenvironmental variables is less direct and the organization has a more limited impact on these elements of the environment.

Macroenvironmental variables include sociocultural, technological, political-legal, economic, and international variables. A firm considers these variables as part of its environmental scanning to better understand the threats and opportunities created by the variables and how strategic plans need to be adjusted so the firm can obtain and retain competitive advantage.

The macroenvironment consists of forces that originate outside of an organization and generally cannot be altered by actions of the organization. In other words, a firm may be influenced by changes within this element of its...