Paper

• Brief introduction of your organization and the division you represent.

• Mahindra & Mahindra Limited is a leading automobile manufacturing company & manufactures different types of vehicles at different locations. We have five manufacturing locations i.e. Mumbai, Pune, Nashik, Zahirabad & Haridwar.

• M & M group is now a $ 16.9 billion conglomerate. Diversified into various areas from hospitality business to defense to agriculture to tractors to construction etc.

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• Our popular products are XUV 500, TUV-300, Scorpio, Bolero, Xylo, Quanto, KUV 100, Thar, Max Pick Up, Maxi Truck, Single Cab, Double Cab, Alfa, Champion, Jeeto, Supro and its variants. So there is good product mix & lot of variants to meet the customers’ needs & expectations.

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• There is cut throat competition in this auto sector. Entry of the foreign players have further fueled the competition. Maruti, Hyundai, GM, Ford, VW, Toyota, Renault, Nissan, Bharat Benz, Fiat, Volvo, Mercedes Benz, & home grown players like, Ashok Leyland, TATA Motors, Atul Auto, Force Motors, Eicher Motors, AMW are continuously improving their products & services & bringing in new product range at regular interval.

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• The market is a very wide. It consists of luxury car segment to basis car. Pick up for own purpose to logistics, Three wheelers for city transportation, Light duty to heavy duty Trucks with rages for LCV , ICV & HCV i.e. light, intermediate & heavy commercial vehicles.

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• The customer has now wider choices in the market. Unless the vehicles are competitive in terms of price, fuel efficiency, space, delivery, service, features i.e. value for money, then it is not difficult to stand tall in the market.