Wm Wrigley

SWOT

Strength :

Deluxe adalah dominant player

Customer lebih dari 10000

Revenue growth 12% annualy

Market share tinggi (figure 1)

Reduction in operating expense

Pure-play company (terfokus)

Stock price rose after repositioning

3 primary business units (tersegmentasi)

Growth in number of product or service per customer

Tgere are severak regional companies potential to be strategic partner

Share price grow 65% (2001) terhadap kompetitor

1998-2001 compound annual rate of sales growth 4%

Deluxe’s senior debt, rated A+

Sudah go public dan diperdagangkan di New York Stock Exchange

Weakness :

Decline in demand (1990)

Perusahaan sudah mancapai titik maturity (sudah mature), industry checks printing slow growth

Demand declining for printed checks

Required additional financing ( perusahaan kekurangan dana segar )

Sales might grow ( increase ), but working capital decline

Opportunities:

Those Actions had proven successful; inverstors had responded well to the share repurchases, dan the company’s stock was at its highest level in nearly 10 years.

American consumer wrote more than 42 billion checks annually, although check usage had declined in recent years.

Growing small-business sector.

Furthermore, there were several regional companies activities in this sector that had the potential to be strategic partners for Deluxe.

Concern about revenue growth and declining demand for printed checks were echoed in the comments of analysis who followed the firm.

Several regional co

Treath: -line payment methods and the rising popularity, of credit and debit cards, consumers usage of paper checks had fall mpanies actives in this sector that had the potential to be strategic partners for Deluxe.en steadily.

Consolidation in the banking sector

Growth in electronic payment

Intense price competition

Given a relativelym ature market.

Change in financial policy.

Issue:

Any policy recommendation would need to ackowedge the fedinily of implementing those...