Health Care Management

Health Care Marketing Outline

HCS/539

Andrea Linder, BA, MBA

February 14, 2011

Health Care Marketing Outline

I. Background Information

A. Name of Organization

1. A-Team and Associates Group, established June 16, 1966.

a. Subsidiary of All-Inclusive Pharmaceutical Group joined in October of 1975.

b. Specialized in smoking cessation products in 1984.

B. Geographic Location

1. Based in Potomac, Maryland,

2. Norwest region of the United States

3. Montgomery County on State Highway 190 (River Road) leads to Washington D.C.

C. Organizations Mission

1. Provide quality products to create and sustain productive, quality living.

2. Promoting healthy lifestyles.

3. Provide unprecedented customer satisfaction and practical solutions to problems.

II. Industry Background

A. Pharmaceutical industry started forming in the latter half of 19th century

(History of Pharmaceutical Industry, 2010).

B. Federal government passes a series of laws to regulate prescription drugs.

C. Starting in 1938 a certification from the Food and Drug Administration was

required for all pharmacy products (History of Pharmaceutical Industry, 2010).

D. By WW II the pharmaceutical industry emerged as a leading global industry.

III. . Situational Analysis

A. Strengths

1. The organization is strong in Research and Development (R&D) with coverage in a

large therapeutic area.

2. Displays strong marketing in all major geographical and therapeutic areas.

3. All key products have longer patent protections

4. Using technology in improving customer relationship and business efficiency.

B. Weaknesses

1. History of products being dropped in the final stages of development.

2. The organization can be limited with co-marketing agreements on a global level.

C. Opportunities...