Kudler Foods

Running head: Kudler’s Fine Foods

Kudlers Fine Foods Informations Systems

Jermaine Wiggins

University Of Phoenix

Abstract

Kudler Fine Foods is a gourmet foods retailer of fine foods. It was founded in 1998 by Kathy Kudler in LaJolla, California. Kudler Fine foods offers a wide variety of fine wines and gourmet cheeses, European-style baked goods, organic meats, seafood, produce, and exotic herbs and spices. Appealing to all who have a love for gourmet foods. This unique customer atmosphere has enabled Kudler to continue a steady growth. By adding stores in Del Mar in 2000 and Encinitas in 2003 (Apollo Group, 2005). This report will try to explain Kudler’s current information system as well as changes in technology and how this can create new opportunities for Kudler.

Kudlers Fine Food Information Systems

Kudler currently uses information systems that keep track of customer purchases. The cash registers that are used in each of the store at checkout collect sales data. These registers record all items, quantities, prices, taxes and totals for all daily sales. (Apollo Group, Inc. 2005). This process allows Kudler to keep track of the number of items sold to help determine needs for forecasting future ordering.

Kudler has the opportunity to make changes and improvements in the way business is conducted that can increase operational efficiency using advances in information Taking a look at Kudler’s intranet site, Kudler keeps a database with many tables containing customer’s information. “The Customer Table contains demographic or area data for each of Kudler’s customers. The collected information in this table is used to access the name and address of customers for fast and accurate orders processing. This database also allows for special mailings for the customers anniversaries and/or birth dates, etc.” (Apollo Group, Inc. 2005).

Competitive intelligence is the process of monitoring the activities, performance, pricing strategies,...