International Business

Summary

This article is about the cultures in Asia are being torn between two worlds. One of the directions being pulled is family oriented while another one is money oriented. In spite the growing consumer society, the survey showed young people in Asia is firmly holding on the traditional values such as respect for family harmony. As globalization has engulf India, it caused social revolution among India’s young graduates, especially young call-center staffers that are in direct contact with Western consumers. They have changed their views toward family, materialism and relationships due to the training of American accents and geography. Parents doubt of call-center works as it must be carried out at night in India when consumers are conscious in some western countries. The western cultures has influenced their thinking in the article, they adores it. Observers impeach whether Asia could preserve the traditional values even that their nations are getting modernized.

1. If your international firm were doing business in Asia, would you feel partly responsible for these social trends? Is there anything that your company could do to ease the tensions being experienced by these cultures? Be specific.

The world of business is changing nowadays; it turns to be globalizing all over the world. In this situation, if my firm were doing business in Asia, I feel it is the responsibility for these social trends in which we market our product. Because if we doing business in others country sure our culture will bring to that country and it also will affect people around us. For example, the company do their business globally is for the main purpose on getting more profit, but it seems change the social trend in Asia. Consumers never been forced to buy the foreign goods and it is the own decision of the consumers, but it is also influenced the social trend. In order to ease the tensions, in my company, I will conduct the activity such as celebrate some festival or...