Management

Macro Environment and PESTL Analysis of Ford Car Manufacturing ltd Its performan ce over 5 years and its business Changes over 5 years. Presented By Chandrakanth. Dhanekula.

Table of Contents Industry definition Introduction to Industry Industry at current scenario Litera ture review of PEST PEST analysis of Ford SWOT Analysis of Ford Porter five forc e analysis of Ford Competitors Analysis of Ford Strategy of Ford Performance of Ford Conclusion Recommendations References

Executive Summery In Global markets among different Industries i found Automobile industry because the scope of the automobile industry is high when compared to the other industr ies. In today’s life automobiles became necessary. In that automobile industry i c hoose the Ford motor company to analyze their Macro and Micro Environment. This paper is focused on PEST Analysis of FORD, SWOT Analysis, Porter five force anal ysis, competitor analysis, strategies, and its performance in share market and s ales. I focused more on the Political, Economical, Social and Technological Factors wh ich are playing a major role business environment of Ford.

Industry DefinitionAutomobile can be defined as the vehicle which runs on two, t hree, four or more tyres, the purpose may be to travel on the roads by people or to carry the loads from one place to another place. Introduction to Automobile IndustryFirst Automobile is a three wheeler which was invented by Nicolas J. Cugnot. Initially invented automobile is made by steam e ngine and later it was designed by fuels which are currently available in the ma rket. At present few Automobiles are running based on the renewable energies lik e Solar and Bio Fuels. Some cars are designed to run on Electricity. From the pa st records we can identify that America is dominating in automobile Industry. Cu rrently countries like India and Brazil are presenting their growth rate in the global markets of automobile industry. Present scenario of automobile industry –...