Roger's Chocolate Business Strategies

PREPARED AND SUBMITTED BY GROUP 2

ROSLAN ABD KARIM (MR081075)  MEHDI ABBASNIA (MR081182)  JIANG HONG (MR081082)  NIMA KHODAKARAMI (MR081189)  MUHAMMAD ZULFAKAR AHMAD 

(MR081062) 

GROUP LEADER:  ARASH VOSSOUGHI (MR071108) 

Foreword 

Based on the strategic decision‐making approach, in the first step, we evaluated  Rogers’  Chocolates  current  performance.  A  summary  of  financial  ratios  has  been  presented  as  Appendix  1.  We  had  a  review  over  the  company’s  current  mission,  objectives,  strategies,  and  policies  (Appendix  2).  In  the  second  step,  based on the case information, performance of the firm’s Top Management has  been  reviewed.  Later,  we  have  scanned  external  environment  of  the  firm  in  order  to  determine  the  strategic  factors  that  pose  opportunities  and  threats.  Then  the  internal  environment  of  Rogers’  Chocolates  has  been  scanned  to  determine the strategic factors that are Strengths and Weaknesses and we did  an in depth SWOT analysis to pinpoint problem areas (Appendix 3). In the light  of the analysis, we have tried to follow the strategic decision‐making approach  in case analysis and decision based on the exclusive framework of Dr. Lai. 

NOTE: Appendixes have been attached to the hard copy of this document 

IBS, UTM CITY CAMPUS, STRATEGIC MANAGEMENT, MRB 3012, CASE ANALYSIS & DECISION, ROGERS’ CHOCOLATES, GROUP 2, JULY 2009 

Rogers’ Chocolates 

1. STRATEGIC MATTERS: Two different types of strategic matters that need strategic decisions have been identified: SOLVING ORGANIZATIONAL PROBLEM

“Overcoming production and operation problems”

ACHIEVING ORGANIZATIONAL OBJECTIVE

“Achieving 200% - 300% growth rate within 10 years”

2. ISSUES: In order to address each of the strategic matters, the most important things to do are:

Issue 1: Whether to implement integrated production planning and operation control systems.

Issue 2: Whether to develop a new concept of...