The Aspects of Ethnocentric Consumer Behavior Also Known as Consumer Patriotic Behavior

SLOVAK UNIVERSITY OF AGRICULTURE IN NITRA FACULTY OF ECONOMICS AND MANAGEMENT

THE ASPECTS OF ETHNOCENTRIC CONSUMER BEHAVIOR ALSO KNOWN AS CONSUMER PATRIOTIC BEHAVIOR

2010

Gabriel Blcháč

Abstract

The main purpose of this paper is to gather information about ethnocentric consumer behavior also known as consumer patriotic behavior. Ethnocentric consumer behavior indicates one‟s preferences for purchasing domestic products. In the beginning of this research paper the primary focus is on historical development of consumer patriotic behavior as well as what ethnocentric consumers have in common. In addition, factors that have an effect on consumers‟ decision making process. Further the paper studies different kinds of buyers‟ views on imported products that influence one‟s preferences. Furthermore, this paper presents countries that are on top of the list of the most consumer patriotic countries in the world. Last parts have-to do with campaigns promoting domestic made products and domestic products of good quality.

Keywords: ethnocentric consumer behavior, domestic products, consumer prefferences

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Content

List of tables.............................................................................................................................4 Introduction.............................................................................................................................5 1. Historical background of consumer patriotism and ethnocentrism……......................6 1.1Common characteristics of ethnocentric consumers……………………………………6 2. Influence of animosity on consumer references...............................................................7 3. Ethnocentric attitudes in different countries…………………………………...............8 3.1 The most patriotic countries in the world………………………………………..……..9 4. “Buy domestic products” promotions and campaigns…………………………………9 4.1 National campaigns promoting good-quality domestic products……………………10 4.2 Quality food...