Marketing Mix Factors

Company Overview

Vodacom (Pty), Ltd. engages in constructing, managing, and maintaining Global System for Mobile Communications (GSM) cellular network. It provides bulk airtime to service providers in South Africa. The company is based in Midrand, South Africa. Vodacom (Pty), Ltd. operates as a subsidiary of Vodacom Group Limited..

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Company Description

www.vodacom.co.za

Vodacom Group Limited, through its subsidiaries, provides mobile communications and related services in South Africa, Tanzania, the Democratic Republic of the Congo (DRC), Lesotho, and Mozambique. The company operates as a subsidiary of Vodafone Group plc. The company provides a range of communications products and services, including voice, messaging, broadband and data connectivity, and converged services. It offers converged business network and related IT services to the enterprise market. Business segments South Africa Products and services Vodacom SA operates mobile network in South Africa Mobile voice: Vodacom offers contract customers a range of mobile service packages, including hybrid packages, which allow customers to contract for a specific level of airtime which can be topped-up with additional value by purchasing prepaid vouchers. Vodacom offers various prepaid products, such as Vodago, Smartstep, and 4U. Vodacom SA offers Yebo4Less in South Africa, a prepaid tariff plan offering discounts to the base call rate depending on available network capacity at a specific location at different times of the day. Voice services include outgoing and incoming calls, international roaming, interconnection and incoming visitor roaming. Mobile messaging: Vodacom offers its customers mobile messaging services such as SMS, MMS, premium rate SMS, including USSD, and MMS, SVS, bulk SMS and MMS, and WAP services. Vodacom SA provides the USSD-based Please Call Me service, which enables a customer to send a free SMS requesting a call back. Vodacom SA offers SVS (short voice service),...