Nintendo Wii

Nintendo Wii

28 Feb 2010 Prof. Diana Derval

Surgeons Get Better Playing Nintendo Wii

Midterm Assessment

Robert Kennedy College 2010

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Table of Contents

Executive Summary: .................................................................................................................................................... 3 1Wii target consumer groups, the “Blue Ocean” strategy: ..................................................................................... 4 Game console industry, the traditional consumers groups: ..................................................................................... 4 Wii, everyone allowed: ............................................................................................................................................ 4 23Wii Unique Selling Proposition, USP: ................................................................................................................... 7 The Blue Ocean, will turn to red soon? Wii Pro will fit?........................................................................................ 7

Appendix 1: Nintendo to introduce Wii Pro ................................................................................................................. 9 Bibliography .............................................................................................................................................................. 10

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“Appear where they cannot go, Head for where they least expect you.” 1 The Art of War, Sun Tzu

Executive Summary:

The questions to be addressed in this paper are: 1) Describe Nintendo Wii three main target consumer groups. Represent them on a positioning map and add two direct or indirect competitors for each type of consumer. 2) What is Wii's unique selling proposition? How did the brand translate this competitive advantage in its promotion strategy? 3) From a strategic perspective, cite the main reasons why Nintendo's approach is...