Executive Summary-Mcdonalds

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Submitted by to the category Business and Industry on 04/11/2011 12:55 PM

Executive Summary-McDonalds

LaToya Mason, Sherry Bertolozzi, & Carisa Bonsante

ACC 280-Principles of Accounting

April 4, 2011

Instructor Monica Walker

Executive Summary-McDonalds

The business of McDonald’s restaurant was founded in 1940 by brothers Richard and Maurice McDonald in San Bernardino, California, and is considered the world’s largest hamburger chain (Wikipedia). The first McDonalds restaurant opened on April 15, 1955 in Des Plaines, Illinois by Ray Kroc. Ronald McDonald, however was not the original mascot, it was a man in a chef’s hat on top of a hamburger shaped head whose name was Speedee. Ronald McDonald became the mascot in 1967 when the company filed a U.S. trademark on a clown shaped man having puffed out costume legs. They first filed for the U.S trademark on the name McDonalds on May 4, 1961. The same year in September, McDonalds filed for a logo trademark which is a double arch “M”. Ronald McDonald remains the mascot to this day. McDonalds also had other characters such as the Hamburgular, Grimace, Mayor McCheese, Captain Crook, and Big Mac. Unfortunately, these characters are not used anymore. The only character left is Ronald McDonald. The first restaurants opened in the United States, Germany, and Canada, Costa Rica, Panama, Japan, The Netherlands, Australia, France, El Salvador, and Sweden (Wikipedia). The first McDonalds drive-thru was created in 1975 in Arizona (McDonalds). There are now 32,000+ McDonald’s restaurants all over the world including 118 other countries. There are several McDonalds that have a playground for children play on while their parents eat their food or work on their laptops since McDonalds now have Wi-Fi service. There are some locations that don’t even have a dine in service, just drive-thru, but most McDonald’s locations have both a drive-thru and a dine in service with the dine in service closing at 10pm and the drive thru is open until midnight unless the McDonald’s location is a 24 hour location....

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