Virgin Media

2010

Candidate Number: 46701

School of Engineering and Design

4/15/2010

Strategic Management

Summary:

Strategic Management is one of the courses from the Master’s curriculum which helps us better understand the basic and the most complex techniques required to build up an industry or an empire. In this report, we are going to have a look at an enormous empire and India’s premier Communications Company – Reliance Communications. We will have detailed statistics which would suggest the growth in the past few decades. We will analyse the company with the help of various techniques learned during lectures such as the Porter’s five force analysis, S.W.O.T analysis etc. At the end of the report, we would have detailed understanding of the functioning of the body along with the strategies it has implied in the past, which has helped carve its path to the peak position among its corporate players.

Acknowledgement and Statement of Originality:

I hear by certify that, the report on Strategic Management includes statistics and analysis based on the details provided by the organisation itself, only. I would specially like to thank Mr. Josh Siepel for providing excellent guidance and help at any time of the hour whenever requested. Most of the work in this report is original and work of others has been acknowledged with their appropriate name and links at the end of the report. I have successfully gained a lot of valuable knowledge and experience which would help me in future implementations in the same field as a part of personal interest developed while working on this project. The total numbers of words included in this report are 2174words.

Also I would take this opportunity to thank:

* Mr. Josh Siepel.

Candidate Number: 46701

15-04-2010

MSc in Modern Digital Communication Systems.

University of Sussex.

* Table of Contents:

1 Introduction – Company Profile 6

2 Vision and Objectives 7

3 Market Analysis 8

3.1 P.E.S.T.E.L Analysis...