Full name: MASCHA CINGOLANI
Student number: 21207
Course title: MBA (Law)
Module name: MANAGING THE HUMAN RESOURCE
WORD COUNT: 4013
INTRODUCTION
The document "Internal Branding and HRM at Virgin" (Mukerjee & Verma, 2006) describes the success of the Virgin group during ca thirty years (1968-1997) of activity.
Without taking any position, the authors compiled and published few evidences which tell us about the organizational culture adopted and developed by the company up to year 2005 and under the leadership of Richard Branson.
The document ends with some questions about how the moral of employees has actually changed after the acquisition of Virgin Mobile by NTL-Telewest, occurred in December 2005.
The aim of this case study is to underline how companies have became more and more conscious of the positive effect that the management of the human resources brings to the business, and how the correct governance of it ease overall progression.
ORGANIZATIONAL CULTURE
Virgin culture
The case study starts with the statement of Branson in which it seems that Virgin places staff on top of its concerns, within their motivation and happiness. Virgin considers the satisfaction of the customer as consequence of the hard-work of a team that understands the goal of the company and supports this with the best behavior.
In the traditional approach to HRM (before years ‘80), the statement of Branson would be immediately associated with the philosophy of an HR manager. In Virgin, it is the founder who thinks in this term.
What is the difference in our century?
The fact that a top manager is who focuses on HR matters. This shows that an organization regards with attention to its people’s expectations before anything else, and at decisional level. Human resource management becomes part of the corporate strategy; it is not a departmental function anymore but an attitude, a way of thinking, the interest that any stakeholder must have for achieving the...
