Adidas

A A PROJECT REPORT ON ³BRAND MARKETING ON ADIDAS´

SUBMITTED BY MR. NILESH G. JAGTAP BBA 6TH SEMESTER YEAR 2010-2011 UNDER THE GUIDANCE OF PROF. DOLAN MUKHOPADHAYA (INTERNAL GUIDE) SUBMITTED TO UNIVERSITY OF PUNE IN PARTIAL FULFILLMENT OF GRADUATION IN MARKETING MANAGEMENT (B.B.A)

S.C.M.I.R.T KARVE NAGAR, KOTHRUD, PUNE

Declaration

I, the undersigned NILESH JAGTAP, declare that the Project Report titled as,

³BRAND MARKETING ON ADIDAS´

submitted by me for partial fulfillment of Graduation in BBA with Marketing specialization is the original record of the project work carried out by me, under the able guidance of Mrs. Dolan Mukhopadhaya and the same has not formed the basis for the award of any degree, diploma, association, fellowship, titles ± in or for any other Statutory University or Autonomous Institutions functioning in India or abroad imparting higher education in Management.

Date: _________ Place: Pune.

NILESH JAGTAP BBA-6th SEMESTER

Acknowledgement

At the start, I would like to express my sincere gratitude to Mrs. Dolan Mukhopadhaya, my project guide from Suryadatta Institute of Management & Information Research, Pune for successful completion of a project in partial fulfilment of Graduation in BBA with Marketing specialization under her able guidance to allow me to work on such an interesting subject. She provided me proper and correct direction for completion of project work. Her continuous guidance during the course of project helped me in channelizing my efforts, quite appropriately.

I am also thankful to all the respondents and friends who have helped me to conclude the contents of the project in decent and presentable manner.

Date: _________ Place: Pune.

NILESH JAGTAP BBA, 6th SEMESTER

Contents

SERIAL No. 1 2 3 4 Introduction Company Profile Product Profile Research Objectives, Research Methodology and Research Limitations 5 6 Data Collection and Data Analysis Findings, Conclusions and Suggestions Annexure...