Nike and Adidas

|[Type the company name] |

|adidas VS nike |

|A bird’s eye view of the e-marketing concepts incorporated by the giants of sports apparel. |

|Deepak Krishnamurthi |

|8/20/2007 |

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Contents

1. Introduction

2. Porter’s Competitive Forces

3. SWOT Analysis of Adidas and Nike

4. E-Business Model

5. Effectiveness of E-Business

INTRODUCTION

[pic]A daring dream began in 1920 when Adi Dassler fashioned his first shoe in Herzogenaurach, Germany. In 1948, Adidas was founded along with its identifying trademark, the three stripes. From its inception, Adidas has faithfully adhered to three guiding principles embedded deep into its DNA: Produce the best shoe for the requirements of the sport, protect the athlete from injury, and make the product durable. As time has passed, Adidas has evolved and is now one of the premier global leaders in sporting brands offering athletic footwear, apparel and accessories. This feat has been cultivated through continuous innovation and a broad product portfolio. This led to the development of www.thestore.adidas.com, an e-commerce site focused on interactively profiling Adidas's extensive product offerings accompanied by detailed product information.

[pic]Initially, what started as Blue Ribbon Sports in 1962 became Nike Inc. in 1972, based in Beaverton, Oregon. (Nike – Greek Goddess of Victory) The founders were Bill Bowerman, a track & field coach and Phil Knight, a runner under Bowerman. From their modest start, Nike has grown to be a global leader in the sporting goods industry. It...