Marketing

Selective Food Marketing has answered the call and was created to represent the way a foodservice broker should. As our industry rapidly evolves, yet condenses, the demand for qualified and experienced representation is great. Selective Food service Marketing’s philosophy is to execute our principals’ agenda with thorough operator penetration and effective service to our distributors. A conservative prospectus of manufacturers, but go to market aggressively to succeed. What is your vision to represent a food manufacturing company in a way that they are proud to say that they have Selective Food Marketing services?

Selective Food Marketing has answered the call and was created to represent the way a foodservice broker should. As our industry rapidly evolves, yet condenses, the demand for qualified and experienced representation is great. Selective Foodservice Marketing’s philosophy is to execute our principals’ agenda with thorough operator penetration and effective service to our Western Pennsylvania distributors. We maintain a conservative prospectus of manufacturers, but go to market aggressively to succeed.

Ken Fisher and Susan Battaglia have combined their nearly thirty years of foodservice experience with a state of the art reporting and ordering system, full time customer service and an office/facility strategically located in Pittsburgh Pa. As our team continues to grow, we will be selective and not lose sight of our vision to represent manufacturers in a way that they are proud to say that they have Selective Food Marketing as their partner.

This is not an easy decision. Take the division of a multibillion-dollarcompany, a company that's very sophisticated and has beenconducting international business for more than fifty years. Thedivision sells a commodity product, for which it is trying to charge400% more in Europe than it does in the United States. The pricewas roughly the same in the United States and in Europe when thedollar was at...