Marketing

Assignment #1:

Management of Promotion

MAR 270

Name: Talal

Association of National Advertisers (ANA):

a. The sponsors and partners of this site are:

* Google

* Meredith

* Yahoo

* Microsoft Advertising

* GSN

* ATEN

* ACTIVE International

* NBCUniversal

* Nielsen

* The New York times

* Ogilvy

* Starcom Mediavest

The intended audience of this site are client-side marketers who seek the opportunity to discover innovative ideas, trends, solutions and connections.

b. ANA is a representative body for the marketing community in the united states of America, in which it serves over 400 companies from a variety of countries around the world.

c. The purpose of this site/organization is to lead the marketing community.

d. ANA membership is corporate not individual. The benefits and privileges it provides to its members are as follows:

* Over 3,700 marketing insights at your fingertips in our member only online database – research, white papers, best practices, case studies, and more. Insights that help you identify trends, evaluate options, and implement solutions.

* Members Only Conferences – 18 regional events coming to a town near you.

* Peer-to-peer benchmarking and best practices – instant connections to learn what's working and what's not, to help you eliminate costly mistakes, save valuable resources, and make bottom-line decisions with greater confidence.

* You'll benefit from the vital new research ANA conducts on an ongoing basis.

* 22 Marketing and Media Committees – share insights, ideas, educate, and inspire with your peers.

* Post a Job Opening – free for members, anything related to marketing and advertising.

* Free e–books – featuring Trends in Agency Compensation.

* Member Action Plan (MAP)—developed to determine the marketing issues you face and then designed to help answer those challenges. With your input, we marshal the appropriate ANA resources to...