Submitted by: Submitted by mgoode16
Views: 391
Words: 475
Pages: 2
Category: Business and Industry
Date Submitted: 04/22/2011 11:05 AM
Mike Goode
3/19/11
MKT 511-102
IPOD
What is the main point?
The articles main point is that with the correct marketing program and the way you release products can make all the difference. IPOD had a strategic plan when they produce their media players along with ITunes. Many competitors tried to mimic the IPod strategies and design by producing media players that resembles the look and design. One are that many competitors lacked and did not understand was that the design and looks were not only essential to the outside and cosmetic functions. But design must be creative in how the unit functions. IPods scroll wheel and basic screen options made a simplistic yet sophistaced media player that has outshined all competitors.
What are the lessons you learned?
Even though when people think of electronics they think of a product that can a number of things and something that becomes very complex and hard to understand. IPOD created their product with the functionality of the device to be simple, and easy to use for populations. I also learned that when creating a product, you must not only consider the outside structure in design. Having something that is flashy on the outside but very complicated or dull on the inside is not going to result in a very profitable product.
What are the practical and/or managerial implications for organization?
I feel when releasing a product, looking at the competitor’s products and reading reviews on the functions and learning the pros and cons about with help the releasing of your own product. Also noting that way media players work, with many media players not having there own way to download and share the music can be very limiting. On the other hand, like Apple created ITunes to work only with IPOD, was a great move. Not only was ITunes one of the leaders in legally downloading music and videos, they set the standard in services provided. Allowing a user to easily transfer their music or video to their media player...