Business Enterprise and Assignment 3

As you begin to develop your business idea, you need to determine its strength and viability. The marketing environment consists of outside forces that directly and/or indirectly impact the organization. Changes in the environment produce opportunities and threats for the organization. In order to survive in this highly competitive global marketplace, it is extremely essential for organizations to have an effective integrated marketing communication plan in place. The most important aspect of internationalization is that it will require long-term commitment on the part of the product or service provider, the different nations involved in the business, and the consumer in the domestic as well as the international market. The marketing communication strategies should be developed based on the type of product that the company is trying to introduce in the market. To be globally competitive, it is extremely essential for multinational corporations to be globally cooperative.

One way to achieve this is by having a good working and communication environment not only within each location but also between each location of the organization. A good work and communication environment not only provides a good working relationship between the employees and the company but also helps in increasing employee productivity. Asia is perhaps the only continent that has the most diverse population base. One common solution to manage the cultural difference is by hiring locals as managers of the company to perform the local and day to day operations. However, in order to maintain a close link of this remotely located unit, as compared to the parent organization, the company should train the individual at the organization's central location (Chandra, etc. 1999)

Does it satisfy or create a market need? Introducing a new product without first testing the market is like jumping off a cliff blindfolded. In fact, many businesses fail because there is no adequate market for their...