Business Ethics Case Paper

Business Ethics Case Paper

BUS/415 - BUSINESS LAW

Instructor: PHYLLIS BLITZ

Schedule:04/19/2011 - 05/17/2011

Campus: SOUTH COAST LEARNING CENTER

Group ID: SC10BSB05

4/19/11

Sam Tavakkol

Business Ethics Case Paper

1. What kind of paper is the National Enquirer?

National Enquirer is a supermarket tabloid founded in 1926; founded William Radolph Hearst. In 1926 the paper was known as New York Enquirer and then purchased in 1952 by Generoso Pope, Jr. Pope purchased the paper and used strategic marketing skills by establishing the paper into supermarkets racks across the country in the 70's (Randall, 1986). Furthermore, Pope knew for the paper to be triumphant he needed to pay the highest pay to top notch reporters and editors to generate, write, and manage the paper to be the best in its field. While this practice may not result in writing that always measures up to the journalistic standards of a magazine such as People, it does permit the Enquirer to cover a broad diversity of topics, and it enables timely responses to events that often result in news scoops (Hearst, 1986, ¶ 1). In addition, even the success of Pope's strategic marketing skills not everyone found this paper to be tactful and find it offensive; however, the papers success is successful from being an attention grabber, loud and graphic. Provides the top hot news of the media and provides the readers information they might not find anyplace else as forward as they provide the information (Hearst, 1986).

2. Was it ethical for the National Enquirer to try to avoid

suit in California?

I think I should mention, He or she may ask if National Enquirer should try to avoid suit in California, but is this really an ethical decision for National Enquirer to act upon. The question of ethics doesn’t need a legal response. Ethics are not legal questions; they are questions of morality and personal principle that are necessarily private. The answer to this question has zilch to do with law.

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