Communications Plan

Step Six

Evaluate Your Efforts

A. Strategy for Evaluation

Define the purpose of the evaluation. What activities are you planning

to evaluate? Will you be measuring communication activities or communication

impact? Who is the target audience?

• Blog response

• Print media

• Radio

• Phone calls

Communication activities will be measured by communications impact. The goals of the National Coalition Against Domestic is to provide assistance to women and children survived domestic violence. The program’s success and reach could only be properly monitored by response from the various media vehicle received. NCADV’s goal is to target women and children who have been victimized; educate individuals on how to recognize domestic violence and provide helpful resources to survivors. The evaluation team will consist of Maria Luisa O’Neill, Program Service Coordinator, Gretchen Shaw, Special Projects Coordinator, Rita Smith, Executive Director, Media Inquiries.

List the measurable aspects of your communications objectives in the first columns and aspects in second column.

Raise Awareness Response

Programs and Services Surveys

Broaden Client Base Referral Source

Building Partnerships Invitations

Support Programs Annual Reports

Counselor Data

Communications Objectives 1 Activities to Measure

Raise Awareness

1. Radio Spot

2. Blog

3. Outdoor Signage

Impacts to Measure

1. Response to radio spot

2. Number of phone calls

3. Program enrollment

Track success of program awareness by requesting feedback through surveys, blog response and enrollment.

Timeline and Budget Calendar

|Due Date |Action/Task/Event Holiday, Etc. |Person Responsible |

|5/5/2011 |Brainstorming meeting/ Budget presented |Crystal |...