Beyond Beauty

Client Background:

School of Leadership (SoL) provides a platform for individuals to discover and utilize their unquestionable ability to elevate their lives through conscious endeavor. SoL helps brings about positive changes in people’s (young and old) personal, professional and social lives, which favorably impacts their families, organizations, communities and society at large. SoL aspires to empower people through greater awareness of self, others and their environment, so that they are better able to steer their communities and organizations to higher levels of sustainable growth, impact and profitability. 

SOL works with people in the education, corporate, public, government and social sectors. Their interventions are designed to strengthen the institutes of education and cater for the youth studying in schools, colleges, universities and vocational training institutes. In addition, they also provide development programs for young professionals who have recently embarked on their careers.

Project Description:

Beyond Beauty is a program where women develop their self-confidence, learn to manage their family, social and work related issues productively and meaningfully and experience achievement. From workshops to seminars to conferences, Sol helps people achieve breakthroughs in thinking and continues to shake their attitudes. It encourages people to use their freedom with discipline and responsibility; to do the undone; travel the road less traveled; listen to their heart; and add their flavor to the world. Sol urges the youth to think beyond the obvious; beyond what a mirror, mirrors; beyond lines of fate and beyond conventional boundaries.

The client identified a number of areas that need to be studied before launching the Beyond Beauty Project. A complete analysis of market dynamics and the acceptability of the program amongst the women at large have to be carried out. The main objective of the project is to carry out a research which will be...