Submitted by: Submitted by salva22
Views: 963
Words: 2191
Pages: 9
Category: Business and Industry
Date Submitted: 04/30/2011 02:47 AM
POSITIONAL
ADVANTAGES
Posi%ve
feedback
First
entry
into
serious
da.ng
market
with
the
support
of
targeted
R&D
investments
resulted
in
a
posi.ve
feeding
circle
of
acquiring
users
through
networking
effects,
marke.ng,
and
research
Niche
lock-‐in
Market
leader
in
serious
da.ng
market
in
the
US
(niche
segment
when
compared
to
segments
in
overall
online
da.ng
market)
Strategic
agility
The
infrastructure
and
IP
generated
could
be
flexibly
leveraged
to
enter
new
markets
(online
businesses)
or
niches
(specific
demographic
groups),
as
well
as
further
penetrate
the
serious
da.ng
business
RESOURCE
AND
CAPABILITY
ADVANTAGES
Marke%ng
Combina.on
of
op.mized
offline
and
online
marke.ng
campaigns
R&D
Significant
investments
into
research
and
behavioral
studies
and
research
center
Personal
profile
ques%onnaire
Proprietary
ques.onnaire
claiming
ability
to
determine
characteris.cs,
beliefs,
values,
emo.onal
health,
skills
Matching
algorithm
• Patented
algorithm
used
to
match
users
through
“like”
character
and
value
traits
Guided
communica%on
plaKorm
• A
ques.ons
guide
for
poten.al
couples
prior
to
open
communica.on,
fast
track
op.on
available
Users
database
Tight
integra%on
Posi.onal
advantages
• Database
of
names
and
• Linkages
between...