Adv and Promo

Assignment 2

Changes to the Paradisus Resorts Ad

Logo placement: On top of the page. More visibility

Headline: Memories that last a life time more visible, related to the main image.

Copy:

Direct speech message, like the “hotel” was talking directly to the reader. Kind of reminding the reader of the special treatment he will get at the hotel, which ultimately is the kind of treatment couples expect to have in these kinds of services.

More romantic, glamorous message, focused on the creation of the perfect day and the benefits of Paradisus resorts. Placed at the central part of the page, easy to read, discrete and succinct.

“ This is your day. A day you’ve always dreamed of. That’s why everything from the flowers to the sweet sound of the “I do” has to be nothing short of perfect.

That’s the beauty of Paradisus Resorts.

Enjoy our luxurious all-suite accommodations, royal service with private pool, beach area Bali beds, world class cuisine, life-enriching activities, spa and special warmth treatment.

With every detail taken care of, we plan to make your day the day you’ve always imagine and more. “

Visuals:

Overall look: modern, clean and able to deliver the idea of perfection, glamour, romantics… Use of Tropical brighter colors on smaller images, and neutral - classic colors on the main image to relate to the headline. Choice of images which will deliver the message of detail care, creativity, paradise, happiness.

Main image: young happy couple (bride and groom) at the beach, possibly after getting married, mirroring pure happiness and love. Timeless effect wanted, so that it can relate to the headline (memories..)

Small images on the right side of the page show details of the ceremony, party dinner, overall view of the tropical resort and accommodations. Destinations described in line and on top of these images.

DOMINICAN REPUBLIC

PARADISUS PALMA REAL | PARADISUS PUNTA CANA

MEXICO

PARADISUS PLAYA DEL CARMEN (ADULTS)

PARADISUS...