Management

ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD

(Department of Business Administration)

INTERNATIONAL MARKETING (574)

SEMESTER: AUTUMN 2010

CHECKLIST

This packet comprises the following material:

1. Text Book

2. Course Outline

3. Assignment No. 1 & 2

4. Assignment Forms (2 sets)

5. Assignment and Tutorial Schedule

In this packet, if you find anything missing out of the above mentioned material, please contact at the address given below:-

Mailing Officer

Services Block # 28

Allama Iqbal Open University,

H-8, ISLAMABAD.

Phone: 051-9057611-12

Muhammad Ayub Shaikh

Course Coordinator

ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD

(Department of Business Administration)

WARNING

1. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING THE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARD OF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE.

2. SUBMITTING ASSIGNMENTS BORROWED OR STOLEN FROM OTHER(S) AS ONE’S OWN WILL BE PENALIZED AS DEFINED IN “AIOU PLAGIARISM POLICY”.

Course: International Marketing (574) Semester: Autumn 2010

Level: MBA Total Marks: 100

Pass Marks: 40

ASSIGNMENT No. 1

Note: Attempt all questions. All questions carry equal marks.

Q. 1 “The basic of world trade can be simply stated as the result of equalizing an imbalance in the needs and wants of society on one hand and its supply of goods on other hand.” Explain. (20)

Q. 2 Discuss the breadth and scope of international marketing research. Why is the international marketing research generally broader in scope that domestic marketing research? (20)

Q. 3 What is the difference among international marketing, multinational and global marketing? (20)

Q. 4 Discuss some of the reasons why it is probably best to seek an out of court settlement in internal commercial dispute rather than to sue. (20)

Q. 5 Define the following terms: (20)

• Jumping

• Licensing

• Legal weight...