Product Manager

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Date Submitted: 05/09/2011 10:47 AM

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Product Manager

A product manager is an investigator, manager, and boss, and the champion of the products for an organization, performing the activities that spans many activities from strategic to tactical and varies based on the organizational structure of the company. Product manager can work separate on his own or a member of marketing or engineering. A product manager considers numerous factors such as intended demographic, the products offered by the competition, and how well the product fits with the company's business model. Generally, a product manager manages one or more tangible products. However, the term may be used to describe a person who manages intangible products, such as music, information, and services. The product manager title is often used in many ways to describe different duties and responsibilities. This is due to tradition and intuitive interpretations by different individuals. In the financial services industry (banking, insurance etc.), product managers manage their profit and loss, and also determine the business development strategy. A Product Manager is also referred to as the Product Owner, and usually has the main role of representing the product to the customer. Some of the responsibilities of the Product Owner include marketing of the product and analysis of the competition. This paper discusses the different opinions about product managers and either they are important for the business or not.

According to Wikipedia (1), Depending on the company size and history, product manager has a variety of functions and roles. Sometimes there is a product manager, and sometimes the role of product manager is held by others. In some companies, the product management function is the hub of many other activities around the product. In others, it is one of many things that need to happen to bring a product to market.

According to Agil 101(2), The Product Manager represents the Product Owner and the End-User/Customer – they are responsible...

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