Research Paper - Marketing

INTRODUCTION

Is it important to gather data in relation to marketing of goods and services? Absolutely, yes. In such cases, keeping track of records help the marketers to solve their problems with regards to marketing.

One of the greatest problems that marketers are facing in our world today is the rapid increase of competitors in production of goods and services. No matter how small or little their business may be, they do their little part in contributing to the growing number of rivalry. And when added up, they may result in a tremendous destruction in their income. After the discovery of some new marketing strategies, marketers have widely used those strategies to minimize the decline of their products and also to increase the patronage of their goods and services by the customers. As a result, it reduces the high risk of losing their profit.

The high competition of our modern society poses a serious threat to some of the marketing industries. Businesses have a tendency to lead to bankruptcy, making it unadvisable to our economy. But we need not to worry about this anymore because in the midst of its adverse effects, they’re also made solutions. And one of these solutions is the marketing research or survey.

STATEMENT OF THE PROBLEM

High competitions in the market have been made by increasing number of business firms, whether it may be each day or each year.

In recent years, these problems had posed even more difficulties to our marketers. Some of these, if not properly managed, will create much problem; this poses a great threat to the marketers and also to the economy.

If these marketing problems aren’t properly handed, these will truly create a bigger problem that will obviously worsen the case of our marketers.

METHODOLOGY

The focus of this preliminary study is primarily aimed to determine the likes and dislikes of 10% of the whole student population by colleges who are currently enrolled for Summer...