Submitted by: Submitted by bertititoy
Views: 437
Words: 839
Pages: 4
Category: Business and Industry
Date Submitted: 05/12/2011 10:12 PM
Executive Summary
Statement of the Problem
What are the strategies used by Ryanair in managing its negative customer feedbacks
and maintaining its low-cost efficiency
Statement of Objectives
•
To determine the causes of the company’s problem through different analysis method.
•
To know what are the actions and solutions to take to overcome the company’s problem
Alternative Courses of Action
1. Ryanair should maintain its low-price strategy on its services
2. Ryanair can expand its market coverage by having different routes
3. Ryanair must improve its customer service
Recommendation:
From the analysis taken, it is clear that Ryanair's strategy has several differences
from those of its competitors, and that these differences directly and indirectly contribute to its
competitive advantage. To be successful, an organisation must have a very strong leader who's
willing to make choices and define the trade-offs. I've found that there's a striking relationship
between really good strategies and really strong leaders. Ryanair must continue with their
advantage on its competitors and find solution on its major problem or weakness. Only one
major weakness in Ryanair's strategy is evident: the attitude to employees.
Implementation:
Ryanair's objective is to firmly establish itself as Europe's leading low-fares scheduled
passenger airline through continued improvements and expanded offerings of its low-
fares service. To achieve this, Ryanair must implement this strategies: low fares, industry-
leading, customer service, frequent flights on short-haul routes, commitment to safety and
quality maintenance and low operating costs, addressing aircraft and equipment, personnel
productivity, customer service costs and airport access fees
Method of Analysis
Porter’s Five Forces Analysis
a. Threat of New Entrants or Barriers to Entry
THREATS OF NEW
ENTRANTS
Economies of scale
Product...