Management

1. Confucius, Cars, and Big Government: Impact of Government Involvement in Business on Consumer Perceptions Under Confucianism

Section 1: The Paper's Theoretical Development and Contribution

According to some relevant literatures, the authors have developed a new hypotheses is that “it is expected that consumers under the influence of Confucianism would perceive products from government-involved enterprises to have more desirable attributes and show preference for their company brands" (Ackerman, Hu & Wei 2009) and successfully proving this hypotheses is correct. They explain Confucianism and compare it with Western notion. The authors extend the relationship between Confucianism and economy and business factors. The relevant literature fairly proves this conjecture and there are some statistics figures provided as well.

However, the paper just provide four factors to explain why the Chinese economy is not nearly as dynamic, such as the values of persistence a goal, clearly defined ordering of relationships , thriftiness and the concept of face. Besides these four reasons, there are two other factors which are group orientation and the importance of guanxi. In China, properties are owned by country but not belong to individuals. The government implements the control of China. Therefore, the government can easily influence consumer behavior. Because of the group orientation, every individual must deal with the relationship with others and they cannot be selfish or pursue their own interests without sharing with anyone else. These extra factors and the four reasons talked in the paper prove the hypotheses.

From this proved hypotheses, the authors bring a new managerial phenomena that it is helpful for firms, especially overseas companies to co-operate with Chinese governments and build a close relationship with the government department if they want to dominate Chinese markets.

Word count: 258

Section 2: The Paper's Development of Empirical Evidence

To...