Arrivederci Roma

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Date Submitted: 05/15/2011 12:38 PM

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Nestlé: dreyer’s, extreme, Häagen-Dazs, möven pick,

Unilever: Breyer?! Ben and Jerry’s

Dreamery?!

Ice Cream Industry Profile

Product Categories

• Regular/Economy* – lowest quality category of ice cream typically sold in sizes

of 1 gallon or larger.

• Premium – low overrun and higher fat content then regular. Typically sold in 1

gallon and half gallon sizes.

• Superpremium – very low overrun and high fat content with highest quality

ingredients. Typically sold in pints.

• Frozen Snacks – snacks such as ice cream sandwiches, drumsticks and Bon Bons

that are frozen.

Nestlé: dreyer’s, extreme, Häagen-Dazs, möven pick,

Unilever: Breyer?! Ben and Jerry’s

Dreamery?!

Ice Cream Industry Profile

Product Categories

• Regular/Economy* – lowest quality category of ice cream typically sold in sizes

of 1 gallon or larger.

• Premium – low overrun and higher fat content then regular. Typically sold in 1

gallon and half gallon sizes.

• Superpremium – very low overrun and high fat content with highest quality

ingredients. Typically sold in pints.

• Frozen Snacks – snacks such as ice cream sandwiches, drumsticks and Bon Bons

that are frozen.

Nestlé: dreyer’s, extreme, Häagen-Dazs, möven pick,

Unilever: Breyer?! Ben and Jerry’s

Dreamery?!

Ice Cream Industry Profile

Product Categories

• Regular/Economy* – lowest quality category of ice cream typically sold in sizes

of 1 gallon or larger.

• Premium – low overrun and higher fat content then regular. Typically sold in 1

gallon and half gallon sizes.

• Superpremium – very low overrun and high fat content with highest quality

ingredients. Typically sold in pints.

• Frozen Snacks – snacks such as ice cream sandwiches, drumsticks and Bon Bons

that are frozen.

Nestlé: dreyer’s, extreme, Häagen-Dazs, möven pick,

Unilever: Breyer?! Ben and Jerry’s

Dreamery?!

Ice Cream Industry Profile

Product Categories

• Regular/Economy* – lowest quality category of ice cream typically sold in sizes...