Club It Part Two

Although Club IT is the newly renovated music venture located in Downtown Detroit, it is still not operating to its full income potential. Cl/nbub IT has completely redesigned the interior of the club as well as updated its information technology, but there are three problems Club IT must solve to optimize its full income potential. Club IT must focus internally on its guest communication and relationships, the supply chain, and information management. The owners of Club IT can manage these problems by implementing a Customer Relationship Management (CRM), Supply Chain Management (SCM), and Enterprise Resource Planning (ERP) system.

Developing a CRM system ensures Club IT a positive relationship with the customers as well as a way to increase their e-commerce activities. According to the interviews of the staff and the owners, Club IT customers are young technology prone individuals that use cell phones, PDAs, smartphones, and other wireless devices for everything including online shopping (Apollo Group, 2010). The first step to improving Club IT customer relationships is to reconstruct the website to meet the needs of the customers. This section of the website can be a member’s only section where members can receive Club IT updates, information on upcoming events, upload and share photos, chat with other members, purchase advance tickets for the Friday and Saturday concerts at discounted prices as well as Club IT merchandise. The member’s only section is also where all members contact information is stored for members to receive e-mails and text messages of all upcoming events, specials offers, discount ticket specials, and drink specials available for members. These methods are important tools Club IT need as a part of their customer relationship management, which recognizes that customers are the core of the and that a company’s success depends on effective managing its relationships with them (Rainer & Turban, 2008).

According to Rainer & Turban...