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Marketing plan for McBride Financial Services

Introduction

McBride Financial is one of the exceptional vendors of the mortgage with low interest rate by the state of art technology. They are focusing on their current business by entering in the five states Idaho, Montana, Wyoming, North Dakota and South Dakota. McBride is trying to sustain their standard in the FHA, VA and conservative loans for refinancing and buying homes. Moreover, in the first year of operations the firm needs to be rewarding and also plans to accomplish financial break even within the six months of commencing. McBride decided to make available high customers’ satisfaction, reduce the cost and expand the work performance. Now to achieve these goals, firm needs to concentrate to provide entire, effective and efficient mortgage services to increase their goodwill in the market. In this paper we explain the marketing plan that company needed, will identify the market research, types of media and target market for the McBride Company.

Market Research would undertake

McBride will consider different ways and techniques to attract customers which are the good way to know the needs and expectations of the customers. “This is a challenge for the McBride financial services to recognize the culture of the market but this helps the firm to expand a customer portfolio and database of the clients” (Sagor, 2005). The best marketing research is the descriptive research for the firm due to the decline of operating expenses and time to reach at the target market.

“The major motive of using descriptive research is to evaluate the possible of the selected market for the mortgage services of the company and examine the attitude of the customers” (DJS research Ltd., n.d.). As the name implies, descriptive research seeks to explain something. Descriptive research is highly structured and rigid in its approach to data compilation compared to exploratory research’s unstructured and flexible approach....