Real Estate

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Pages: 35

Category: Business and Industry

Date Submitted: 05/17/2011 08:34 PM

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Online Estate Agency

Business Plan

April 2008

CONTENTS 1 Page Number

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Executive Summary .............................................................................................................................................. 2 1.1 Introduction ............................................................................................................................................... 2 1.2 The Value Proposition................................................................................................................................ 2 1.3 Sales and Marketing .................................................................................................................................. 4 1.4 Management Structure and Operations.................................................................................................... 5 1.5 Funding Requirements & Exit Strategy ...................................................................................................... 5 1.6 Financial Headlines .................................................................................................................................... 6 Introduction – History & Background .................................................................................................................. 7 The Product – Online Estate Agency .................................................................................................................... 8 3.1 The Value Proposition................................................................................................................................ 8 3.2 Seller, Agent and Buyer Journeys ............................................................................................................ 10 3.3 Website .................................................................................................................................................... 12 3.4...