Marketing Analysis-S

Introdcution

Bonaqua company is a subsidiary of Coca-Cola Company. In Hong Kong's main competitor is VITA, cool, Watson. the main selling mineral water, sports drink developed in recent years. in the same market share with the Watsons.

The design of its products for the first time giving a feeling of vitality, combined with the blue bottle body felt very cold after freezing. company logo with a tip by the nature of the water, the company name "bon aqua" meaning "good water" which was renowned for its "spring of rejuvenation"."Bonaqua" contains balanced quality minerals to give a distinguished and refreshing crisp taste ideal for active people. "Bonaqua" has a unique crisp taste different from general distilled water products because of the balanced quality minerals included in "Bonaqua".

It choice of Active Lifestyle People"Bonaqua" is especially suitable for people who have a penchant for an active lifestyle. A lot of fluids and minerals are lost through perspiration after exercise or physical activities. "Bonaqua" comes in handy to replenish body fluids.

"Bonaqua" is one of the food sources with quality minerals for replenishing fluids lost throughout the day. Its quality minerals include Magnesium Sulphate, Potassium Chloride and Sodium Chloride, which give it an invigorating taste suitable for general consumption.

Why go Bonaqua green?

Coca-Cola Company in Hong Kong as the main priority of the beverage company, holds 60% of the drinks market in Hong Kong. has a lot of social resources, as the conscience of businesses. will need to contribute to the community, the establishment of large-scale social enterprises should image. green is a fad, it is now selected Mineral products and the company will pay attention to the destructive to the environment. Advocating sustainable development in the whole world, Bonaqua gradually green.On Economic responsibilities side, Bonaqua as the leading mineral water. Bonaqua necessary to the community responsibility. go...