Submitted by: Submitted by dharmaraj
Views: 480
Words: 266
Pages: 2
Category: Business and Industry
Date Submitted: 05/18/2011 08:57 PM
Subject Code: PMM1A
Paper: Marketing Management
Specific Instructions:
✓ Answer all the four questions.
✓ Marks allotted 100. Each Question carries equal marks.
✓ Word limit is 250-300 words
General Instructions:
✓ The Student should submit this assignment in the handwritten form (not in the typed format)
✓ The Student should submit this assignment within the time specified by the exam dept
✓ Each Question mentioned in this assignment should be answered within the word limit specified
✓ The student should only use the Rule sheet papers for answering the questions.
✓ The student should attach this assignment paper with the answered papers.
✓ Failure to comply with the above Five instructions would lead to rejection of assignment. _____________________________________________________
Question No1
Toyota is planning to launch a small car in India by 2010. However it wishes to understand the buying behavior of the market first. Suggest to the company as to which dimensions of such behavior should the company focus on for detailed scrutiny.
Question No2
a) Selecting the right target is one of the most crucial aspects of marketing. Explain.
b) Explain segmentation, targeting and positioning for the following brands;
i) Reliance fresh
ii) Tata Safari Dicor
iii) Maggi atta noodles
iv) Kingfisher Airlines
Question No3
(a) How is the growth of organized retail affecting the distribution strategies of marketers?
(b)What would be the ideal distribution channel for the following product categories?
i. Shampoo
ii. Microwave ovens
iii. Designer Jewellery
Question No4
Write short notes on the following:
i. Impact of technology on current marketing practices.
ii. PLC
iii. Any three pricing techniques for fixing the price of a new product category/brand