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Strategic Report Salesforce.com, Inc.

Alexander Olson Claire Ryan Thaddeus Stebbins April 14, 2010

Salesforce.com, Inc.

Table of Contents

Executive Summary................................................................................................. 3 Company Overview.................................................................................................. 4 History .................................................................................................................... 4 Business Model ...................................................................................................... 5 Competitive Analysis............................................................................................... 7 Internal Rivalry ....................................................................................................... 7 Supplier Power ....................................................................................................... 9 Buyer Power........................................................................................................... 9 Entry and Exit ....................................................................................................... 10 Substitutes & Complements ................................................................................. 11 Financial Analysis.................................................................................................. 12 Overview .............................................................................................................. 12 Key Financial Metrics ........................................................................................... 13 Stock Performance............................................................................................... 14 Industry Comparison ............................................................................................ 15 SWOT...