Wee 3 Mmpbl/550

Best Snacks Problem Solution

MMPBL/550

May 2, 2011

William Gillis

Best Snacks Problem Solution

Elizabeth Fairchild, new Chief Executive officer at Best Snack Incorporated, has given her team of executives and management a one-year timeline to turn the company around and regain its prior standing as an industry leader. Best Snacks will need to make significant changes to its organizational culture and management style. To be successful Best snacks needs to incorporate the concepts of a learning organization. Employees at best Snacks are also unhappy. This is another issue Fairchild has addressed and an issue that can also be resolved through the culture and management changes. By benchmarking other companies Best Snacks will find creative and innovative solutions to solve problems during the change process and thereafter.

Describe the Situation

Issue and Opportunity Identification

Best Snacks, Incorporated has enjoyed the status of being an industry leader in the snack food industry. However, recently things have changed. Best Snacks sales have been slipping, market share has decreased, and stock prices have been falling. Best snacks needs to re-evaluate its organizational structure and culture to determine what the cause of the recent decline is. Changes are occurring quickly in the industry. Best Snacks has been losing ground with the competition and business is suffering. Best Snacks has become comfortable and therefore complacent with its success. It is this lack of innovation and creativity that have caused Best Snacks to fall below the competition. Best Snacks has a new Chief Executive Officer, Elizabeth Fairchild, in place. She is determined to change Best Snacks organizational culture. To do this Best Snacks employees will need to be encouraged to think creatively and risk-taking innovations must be made. Best Snacks has every opportunity to realize its goals and Fairchild has set a time line of 12 months to see initial...