Audience Analysis

Audience Analysis

Shagnasty318

COM/285

12 May, 2xxx

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Audience Analysis

When presented with the task of delivering information to an audience, this may be something that comes more naturally to some. To these people, it may be a simple task. To others it may be terrifying. Most people are not born with these skills, although some may have been blessed with the gift of “gab,” certain skills must be learned and practiced in order to become a great public speaker. An extraordinary amount of forethought must go into to the audience you are presenting to. The information must be carefully tailored to the ensure the information is clear and concise. By considering the characteristics of your audience, the diversity in which you are dealing with, and the channels through which you intend to communicate, your message will be effective, thus your stakeholders will retain the most of your presentation.

It is important to identify with your audience. It is the first step in developing effective communication. The roles that must be identified to obtain an understanding with the audience are gatekeeper, primary audience, secondary audience, auxiliary audience and watchdog audience (Lockler & Kienzler, 2008). These must be identified in order for your audience to have control over segments of the message itself, or just becoming more informed on the core topics of the message being presented. For example, an audience composed of mangers, sales people and customers, the managers would be both the gatekeepers and the primary audience, the sale people would be the secondary, and the auxiliary would be the customers. Individuals may then be analyzed.

Connecting to your audience on a more personal level can be achieved through the course of an investigation into the area of individual analysis. The Myers-Briggs indicator, which is used to identify the way individuals differ, is a method of using investigation to study your audience (Lockler &Kienzler,...